eytys the cult chunky sneaker and clothing label from stockholm collabs with h&m

by Haida YusofDecember 22, 2018

Now that the 90s and early 2000’s styles are seriously gaining momentum in the fashion scene, the news of this collab between the Stockhom label Eyty’s and H&M is defo much anticipated. Chunky soles, rugged and edgy denim pieces and cool urban utilitarian wares are the DNA of this cool Scandi label, and now merging forces with another Swedish clothing powerhouse, the Eytys x H&M line is about to come deliver your best wardrobe staples, statement sneakers and unisex pieces for men, women and even children come 24th January 2019!

If you guys have not heard of Eytys, you’re about to get the fashion shake-up you most defo need for 2019. Eytys designs are rooted in the digital age but what makes it more so appealing is in the strength of their unisex-centric dna. Together the brands have extracted the core of Eytys DNA and developed a unisex collection featuring a no-fuss and fashion-forward range of shoes and clothes. The line includes sneakers, shoes and boots in leather, suede and cotton canvas along with jackets, tops, trousers and jeans in materials such as cotton twill, faux patent leather, nylon and raw denim. Designed together by the H&M in-house team and Eytys, all the shoes have the distinctive Eytys sole, while the clothes have boxy silhouettes and don’t distinguish between garments for women or men.

You’ll get the chance to go bold in their snakeskin print, shiny faux patent leather and supple suede pieces that are mixed with stiff cottons and humorous graphics. The colour palette consists of bottle green, school bus yellow, beige khaki, dark indigo, black and white. Everything can be effortlessly mixed and matched to suit any mood and allows the customer to really showcase their confidence – in themselves and their style. Each pair of shoes comes with a custom-designed box featuring a unique artwork by painter Zoe Barcza.

The collection will only be available in H&M Lot 10 as well as online from 24 January 2019, so if you wanna look as effortlessly cool as you see peeps on the streets of Sweden/London or Berlin, there is a definite look you can get out fo this collection. Don’t believe me yet? Well check out the collection below and tell me you aren’t excited as I am to get some of these. I am eyeing on the animal print pieces because , there is a surprise.

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