puma opens its southeast asia’s biggest concept store at klcc
September 13, 2018
Puma continues to establish its foot in Malaysia by reopening its flagship store at KLCC. Spanning across 400 sqm, the newly renovated space is now Puma’s biggest outlet store in South East Asia (go big or go home, right?) and set to introduce the SELECT concept.
The concept store houses the brand’s designer collaboration collections with celebs and brands such as Selena Gomez, Big Sean, Ader Error, and Shantell Martin. Apart from that, the freshly painted space will also be introducing Puma’s golf range, where this will be the first store to feature the brand’s golf products. The opening also celebrates the brand’s #DoYou campaign, the iconic collections that broadcast women and their individuality as well as honouring 50 years of Puma Suede.
Through this concept store, Puma hopes to bring in a new identity for the brand that caters to different consumer segments. Besides the brick and mortar expansion, the brand is also set to launch its own direct e-commerce platform in early 2019. So far, Puma has established its online presence in Southeast Asia through e-commerce partners such as Zalora and Lazada.