safilo unveils a new line of optical frames for fall/winter 2018
September 17, 2018
Frame your eyes in high fashion. Globally recognized, made in Italy brand Safilo launches their latest collection of optical frames for fall/winter 2018. Known for its fine quality, amazing craftsmanship and impeccable performance, the new eyewear line features a distinctive signature of the brand with visually appealing and functional designs.
Safilo also launches its first collection of optical frames for women. Enhanced by subtle colour, these optical frames, of course, embodies a subtle feminine allure reflecting a sense of timeless modernity with a balanced mix of styles (perfect for independent, confident and urban women!). Meanwhile, Safilo latest and enhanced optical frames for men are dedicated to eyewear lovers – A new line of timeless yet contemporary frames with innovative built-in nose pads and double springs system that takes the performance of flex hinges to the next level, guaranteeing 15 years of impeccable performance and maximum comfort.
A campaign dedicated to the launch was shot by Alvaro Beamud Cortes, a young Spanish photographer, whose works perpetually transmit an excellent balance between classic and avant-garde. The campaign includes a series of compelling portraits conveying a feeling of timelessness in Safilo optical frames with the Italian sense of beauty.
The new Safilo optical collection will be available in selected optical stores starting Fall 2018.
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By Erin Sam